World of Difference is a regular pledge programme for Tearfund. Originating in tearfund UK, NZ wanted to adapt the content slightly for our market, and create a distinctive product that maintained consistency with their primary brand. 

The multi-channel project covered web, social media, email and print collateral to reach as many new and existing supporters as possible. It's a great product, and super engaging with regular 'country-stops' for donore to learn more about specific areas of Tearfund's partners' work.